Aspire vs Upfluence vs Competitors
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Overview
Name
Aspire All-In-One Platform
Upfluence
Later Influence
CreatorIQ
Julius
NeoReach
Mavrck
Icon
Link
https://www.aspire.io/platform-overview
Tagline
Join today's top ecommerce brands on the leading influencer marketing platform.
The all-in-one influencer marketing platform for brands and agencies.
Influencer marketing for full-funnel results
CreatorIQ is the world's most comprehensive creator marketing platform.
Best Influencer Marketing Software | Manage All Your Campaigns | Julius
Get Real ROI from Influencer Marketing
Mavrck has rebranded to Later Influence™
Description
A comprehensive influencer marketing software platform designed to help e-commerce brands find influencers, manage campaigns, track affiliates, and analyze reporting.
Upfluence is an influencer marketing software that provides influencer search, campaign management, and analytics to drive sales through creators.
An influencer marketing platform that connects brands with top influencers to manage campaigns effectively and drive results.
An influencer marketing platform that offers tools for influencer discovery, relationship management, and measurement.
Julius is an influencer marketing software that helps brands find the right influencers and manage campaigns effectively in one place.
Neoreach allows you to filter through millions of influencers’ insights and analyze the fans of influencers with comprehensive audience demographics.
An influencer marketing platform that automates influencer discovery, management, and measurement.
Elevator Pitch
Aspire is the all-in-one influencer marketing platform that empowers e-commerce brands to efficiently find influencers, manage campaigns, and measure ROI for impactful marketing strategies.
Upfluence empowers brands to harness the power of influencer marketing with a comprehensive platform that integrates search, management, and analytics for maximum ROI.
Later Influence is a powerful influencer marketing platform that helps brands connect with trusted influencers, streamline campaign management, and achieve measurable results.
CreatorIQ empowers brands to scale their influencer marketing programs with advanced insights and tools for effective creator partnerships.
Julius empowers brands and agencies to connect with influencers, streamline campaign management, and leverage data-driven insights for impactful marketing strategies.
NeoReach is a SaaS platform that empowers brands to build their own influencer networks and streamline their marketing campaigns, leveraging data and analytics for effective results.
Mavrck is an innovative influencer marketing platform that streamlines the process of discovering, managing, and measuring influencer partnerships to drive measurable business outcomes.
Links
Name
Aspire All-In-One Platform
Upfluence
Later Influence
CreatorIQ
Julius
NeoReach
Mavrck
Link
Homepage
About page
Pricing Page
See Upfluence's Pricing & Plans
Career page
Join Upfluence Team | Upfluence Job Offers
Blog
Influencer & Affiliate Marketing Blog & News | Upfluence
Influencer Marketing Blog | CreatorIQ
Help Center
Influencer Management Help Center
Brand Center / Media Kit
Changelog
—
Influencer Marketing Benchmarks Report
Status Page
—
Social Media Profiles
Download Links
—
—
—
FAQ Link
Demo Video
—
Messaging
Name
Aspire All-In-One Platform
Upfluence
Later Influence
CreatorIQ
Julius
NeoReach
Mavrck
Tagline
All-in-One Platform
Join 1,600+ high performing clients
Influencer marketing for full-funnel results
Unlock the Content-First, Creator-Led Future
Influence Better
Get Real ROI from Influencer Marketing
Influencer marketing for full-funnel results
Unique Value Proposition
A comprehensive influencer marketing software platform designed to help e-commerce brands find influencers, manage campaigns, track affiliates, and analyze reporting to drive word-of-mouth commerce.
An all-in-one influencer marketing platform that helps brands find, manage, and pay influencers while tracking campaign performance.
Connect brands with trusted influencers to create viral content and achieve predictable results.
CreatorIQ provides a comprehensive platform for managing influencer marketing campaigns, enabling brands to discover, manage, and measure their creator partnerships effectively.
An all-in-one influencer marketing platform that allows you to source great influencers, manage campaigns, and track results.
A SaaS platform enabling brands and agencies to build their own influencer network and streamline their influencer programs.
Automates influencer discovery, management, and measurement to drive predictable results for brands.
Positioning
Aspire positions itself as the leading influencer marketing platform for e-commerce brands, focusing on driving ROI through effective influencer partnerships and campaign management.
Positioned as a leading influencer marketing software for e-commerce brands, Upfluence offers comprehensive tools for influencer discovery, campaign management, and analytics.
An all-in-one influencer marketing platform that simplifies the process of managing influencer relationships and campaigns.
CreatorIQ positions itself as a leading influencer marketing platform that integrates advanced analytics and creator management tools to help brands optimize their marketing strategies.
Julius positions itself as a comprehensive solution for brands and agencies looking to connect with influencers and manage their marketing campaigns effectively.
Positioned as a leading influencer marketing platform that integrates technology with influencer marketing strategies to optimize campaign performance.
Positioned as a comprehensive influencer marketing platform that connects brands with trusted creators to enhance marketing strategies and drive sales.
Tagline Variations
Influencer Marketing Software Platform for E-Commerce Brands
Find New Influencers Fast | Over 1M+ Creators
Track the Impact of Your Influencer Marketing Campaigns
Transform Influencer Content Into High-Performing Ads
The Largest Influencer Marketplace | Over 1M+ Creators
Let creators come to you. Discover Upfluence Creator Marketplace, powered by AI 🔥
Turn creators into revenue
Bring your brand story to life with creator content
Get predictable influencer marketing results
The World's Best Influencer Marketing Software Platform
CreatorIQ is built for you
Tell your brand’s story with the Julius influencer marketing solution.
Find the right influencers with in-depth profiles, and manage campaigns in one place.
—
- Bring your brand story to life with creator content
- Scale Content & Reach
- Data & Benchmarking
- Seamless Workflow
- Custom Campaign Services
Brand Promise
Aspire promises to streamline influencer marketing efforts for brands, enabling them to efficiently manage campaigns, track performance, and maximize ROI through data-driven insights.
Upfluence promises to empower brands by providing the tools and insights needed to effectively manage influencer marketing campaigns and drive sales.
We help brands create social and influencer content that drives measurable results.
CreatorIQ is committed to empowering brands and creators to build authentic relationships that drive impactful marketing results.
We prioritize brand safety by manually vetting and curating every influencer profile before allowing influencers onto our platform.
To innovate and empower brands with technology-enabled services that connect creators, content, and insights across all platforms.
To empower brands to leverage influencer marketing effectively, ensuring measurable results and a seamless experience.
Competitive Positioning Summary
Aspire differentiates itself from competitors by offering a comprehensive suite of tools that integrate influencer discovery, campaign management, and performance tracking, all in one platform, making it easier for brands to execute effective influencer marketing strategies.
Upfluence stands out in the influencer marketing space by offering a comprehensive platform that integrates influencer discovery, campaign management, and payment processing, making it easier for brands to execute successful marketing strategies.
Later Influence stands out in the influencer marketing space by offering a comprehensive suite of tools that streamline influencer discovery, campaign management, and performance tracking, making it easier for brands to achieve their marketing goals.
CreatorIQ stands out in the influencer marketing space by offering a robust suite of tools that streamline the process of influencer discovery, campaign management, and performance measurement, setting it apart from competitors.
Julius is platform, vertical, and talent agnostic, helping customers accelerate their capabilities and drive results across industries. It offers a robust reporting suite and a dedicated customer success team to support users.
NeoReach stands out in the influencer marketing space by offering a comprehensive platform that combines data analytics, campaign management, and influencer relationships, ensuring brands achieve measurable success.
Mavrck, now Later Influence, stands out in the influencer marketing space by offering a robust platform that combines automation with expert services, enabling brands to achieve significant ROI through strategic influencer partnerships.
Tone of Voice
The tone of voice used by Aspire is professional yet approachable, focusing on clarity and empowerment, encouraging brands to leverage influencer marketing for growth and engagement.
The tone of voice is professional yet approachable, focusing on empowering brands and influencers through clear communication and actionable insights.
The tone is professional yet approachable, focusing on clarity and actionable insights to empower brands in their influencer marketing efforts.
The tone of voice for CreatorIQ is professional yet approachable, emphasizing innovation, collaboration, and the transformative power of creator marketing.
The tone of voice is professional, supportive, and focused on empowering brands and influencers to collaborate effectively.
Professional, informative, and empowering, aimed at both brands and influencers, emphasizing collaboration and success in influencer marketing.
Professional yet approachable, focusing on clarity and actionable insights to engage marketers and brands effectively.
Messaging Strategy
Aspire's messaging strategy revolves around highlighting the efficiency and effectiveness of its platform in managing influencer relationships, driving sales, and providing measurable results, appealing to e-commerce brands looking to enhance their marketing efforts.
The messaging strategy emphasizes the ease of use, effectiveness, and comprehensive nature of the Upfluence platform, highlighting success stories and the ability to drive ROI through influencer marketing.
The messaging strategy emphasizes the importance of building authentic relationships with influencers, leveraging data-driven insights, and providing tools that simplify the influencer marketing process.
CreatorIQ's messaging strategy focuses on highlighting the effectiveness of creator partnerships, the importance of data-driven decisions, and the value of building long-term relationships between brands and creators.
Core messages emphasize the importance of storytelling through influencer partnerships, the ease of managing campaigns, and the commitment to brand safety and quality.
Core messages focus on the effectiveness of influencer marketing, the importance of data-driven decisions, and the seamless integration of technology in managing influencer campaigns.
The messaging strategy revolves around showcasing the effectiveness of influencer marketing, emphasizing data-driven results, and providing resources to help brands navigate their influencer campaigns successfully.
Marketing
Name
Aspire All-In-One Platform
Upfluence
Later Influence
CreatorIQ
Julius
NeoReach
Mavrck
Marketing Channels
Instagram
Blog
Webinars
Email
Affiliate Marketing
Social Media
Instagram
YouTube
TikTok
Twitter
Pinterest
Podcast
Webinars
Instagram
TikTok
Blog
Podcast
Webinars
Instagram
LinkedIn
YouTube
Newsletter
Blog
Webinars
Podcast
Instagram
Facebook
YouTube
TikTok
Snapchat
Pinterest
Twitter
Twitch
Instagram
TikTok
Blog
Email
Webinars
Events & Trade Shows
Contests & Sweepstakes
Product Seeding & Distribution
Influencer Ads
Instagram
TikTok
YouTube
Podcast
Blog
Marketing Strategies
Using AI-powered influencer search to find authentic influencers
Automating influencer communication and performance tracking
Implementing a structured selection process for ambassadors
Using gifting campaigns to engage with nano and micro-influencers
Using influencer gifting as a strategy to engage influencers
Creating personalized outreach messages to influencers
Leveraging customer influencers through Klaviyo integration
Using automated creator communication including templated messages at every campaign touchpoint
Leveraging proprietary performance data to give recommendations for achieving marketing goals
Managing influencer programs from start to finish with an in-house team
Subscribe to CreatorIQ's weekly newsletter for exclusive brand metrics and insights.
Partnering with micro-influencers to build brand authenticity and community.
Using Earned Media Value (EMV) to assess creator marketing effectiveness.
Using data science to discover influencers
Building a roster of influencers for brands
Streamlining communication with influencers
Tracking deliverables and analyzing campaign results
Develop and execute influencer driven performance marketing campaigns
Maximize your presence at events and trade shows with influencers and creators
Engage your audience and boost branding via influencer-led contests and sweepstakes
Send your products to influencers to use and promote to their followers
Create killer branded content with user generated content powered by influencers
Amplify your marketing impact with precisely targeted influencer ads designed to resonate with your audience
Using affiliate links to track sales from influencers
Building long-term relationships with influencers
Creating personalized outreach messages to influencers
Utilizing micro-influencers for niche marketing
Potential Keywords
influencer marketing
ambassador program
influencer discovery
campaign management
affiliate tracking
influencer marketing
affiliate marketing
influencer search
influencer analytics
influencer outreach
influencer marketing
influencer management
influencer campaigns
influencer analytics
influencer outreach
influencer marketing
creator economy
creator marketing
Earned Media Value
creator partnerships
influencer marketing software
influencer marketing
influencer discovery
campaign management
influencer search
influencer marketing
social media influencers
influencer marketing trends
influencer marketing strategies
influencer marketing case studies
influencer marketing
influencer marketing platform
micro-influencers
influencer marketing strategies
Social Media Engagement
Aspire engages with its audience through various social media platforms, including Instagram, Facebook, and Twitter, where they share content related to influencer marketing, customer stories, and promotional events. They also utilize metrics such as engagement rates and audience growth to measure the effectiveness of their social media strategies.
Upfluence engages with its audience through various social media platforms, focusing on metrics such as engagement rates, reach, and conversions. They utilize platforms like Instagram, YouTube, and TikTok to connect with their audience effectively. The company emphasizes the importance of creating engaging content that resonates with their target audience, leading to higher engagement and brand loyalty.
Later Influence utilizes a community of over 10 million influencers to create viral content and track engagement metrics such as clicks and conversions. They emphasize the importance of leveraging data and expertise to achieve predictable ROI from influencer campaigns.
CreatorIQ emphasizes the importance of engagement over follower count, focusing on metrics like Earned Media Value (EMV) to measure the effectiveness of creator marketing campaigns. They advocate for using micro-influencers to foster authentic connections and community engagement, which can lead to higher ROI compared to traditional advertising methods.
Julius engages with its audience through various social media platforms, including Instagram, Facebook, Twitter, and LinkedIn. They utilize these platforms to share industry news, updates, and insights related to influencer marketing, fostering a community around their brand.
NeoReach engages with its audience through various social media platforms, including Instagram and TikTok, where they share insights, updates, and trends in influencer marketing. They also utilize contests and giveaways to boost engagement and foster community interaction.
Mavrck engages with its audience through various social media platforms, focusing on authentic content and community building. They utilize metrics such as engagement rates and impressions to measure success, often highlighting the importance of genuine interactions over mere follower counts.
PR & Media Strategy
Aspire's PR strategy focuses on building relationships with influencers and media outlets to enhance brand visibility. They leverage customer stories and case studies to showcase the effectiveness of their platform, aiming to establish credibility and attract new clients.
Upfluence employs a proactive PR strategy by collaborating with influencers and media outlets to enhance brand visibility. They focus on building relationships with key influencers and leveraging their reach to promote their services. The company also utilizes case studies and success stories to showcase their effectiveness in influencer marketing, thereby attracting more clients and media attention.
Later's PR strategy focuses on building relationships with influencers and brands, utilizing case studies and testimonials to showcase success stories and drive engagement.
CreatorIQ employs a strategy that focuses on building relationships with creators and leveraging their influence to enhance brand desirability and engagement. They emphasize the importance of measuring the impact of creator marketing on brand desirability rather than just sales, using tools like Marketing Mix Modeling (MMM) to assess effectiveness across the marketing funnel.
Julius focuses on building relationships with influencers and brands through personalized outreach and engagement. They prioritize brand safety by manually vetting influencers before allowing them on their platform, ensuring quality and trust in their PR efforts.
NeoReach focuses on building relationships with influencers and brands to create authentic marketing campaigns. They emphasize transparency in influencer partnerships and aim to provide measurable results for their clients. Their PR strategy includes leveraging case studies and success stories to showcase their effectiveness in influencer marketing.
Mavrck's PR strategy involves leveraging influencer partnerships to enhance brand visibility and credibility. They focus on building relationships with key influencers and utilizing their platforms for authentic storytelling, which resonates with target audiences.
Event/Sponsorship Strategy
Aspire participates in industry events and webinars to showcase their platform and engage with potential clients. They also sponsor events that align with their brand values to increase visibility and connect with their target audience.
Upfluence participates in industry events and webinars to showcase their expertise in influencer marketing. They sponsor events that align with their brand values and target audience, allowing them to connect with potential clients and influencers. This strategy helps them to enhance brand visibility and establish themselves as thought leaders in the influencer marketing space.
Later engages in sponsorships and partnerships with brands to enhance visibility and credibility in the influencer marketing space, often highlighted through case studies and collaborative campaigns.
CreatorIQ participates in events like CreatorIQ Connect to enhance brand visibility and engage with the creator community. They also utilize webinars and industry reports to share insights and trends in influencer marketing, fostering a deeper connection with their audience.
Julius participates in industry events and sponsorships to enhance brand visibility and connect with potential clients and influencers. They leverage these opportunities to showcase their platform and engage with the influencer marketing community.
NeoReach utilizes events and trade shows to maximize brand visibility and connect with potential clients and influencers. They engage in sponsorships and collaborations at major industry events to showcase their platform and services, aiming to create meaningful connections and drive brand awareness.
Mavrck employs event sponsorships to increase brand visibility, often collaborating with influencers to create engaging content during events. This strategy helps them reach wider audiences and build community connections.
Influencer/Advocate Network
Care/of
Chomps
Outer
Alpha M (Aaron Marino)
Kevin O'Leary
Tanya Alain
Bob Land from Dorel Juvenile
Kym Recco from Tom’s of Maine
Drew McGowan from Clif Bar & Company
Haley Kaliszewski, former influencer marketing manager at Kendra Scott, emphasizes the importance of authenticity and community in influencer partnerships.
CreatorIQ collaborates with various brands and creators across multiple industries, leveraging their insights to enhance marketing strategies.
Karin Swanson (President)
Alyssa Militano (Marketing Director)
Isabelle Burridge (Director of Account Management)
Kevin Kwon (Director of Accounting)
Ryan Faber, Fanduel
Drew Minh, Marketing Manager at NBC Universal
Mavely
Later
Various micro-influencers
Product
Name
Aspire All-In-One Platform
Upfluence
Later Influence
CreatorIQ
Julius
NeoReach
Mavrck
Link
https://www.aspire.io/platform-overview
Julius Influencer Marketing Software
Influencer Marketing Software | Influencer CRM | NeoReach
Use Cases
Finding influencers for marketing campaigns
Managing influencer relationships and campaigns
Tracking affiliate performance and sales
Analyzing campaign performance and ROI
Drive e-commerce sales
Run affiliate programs
Run campaigns for clients
Automate your campaigns with AI
Finding and collaborating with influencers for marketing campaigns
Tracking clicks and conversions from influencer campaigns
Managing influencer relationships and communications
Influencer discovery and vetting
Campaign management and execution
Performance measurement and reporting
Connecting brands with influencers for marketing campaigns
Managing influencer marketing campaigns in one platform
Finding the right influencers based on specific criteria
Search and analyze influencers to reach target audiences.
Automate influencer activation processes.
Track and report on campaign performance in real-time.
Manage influencer relationships and contracts.
Automating influencer discovery and management
Measuring influencer campaign performance
Creating viral brand content through influencer collaborations
Key Features
Influencer discovery and search
Campaign management tools
Affiliate tracking and management
Reporting and analytics for campaigns
Influencer Discovery
Campaign Management
Performance Analytics
Payment Processing
Discover influencers from a community of over 10 million
Automated creator communication and templated messages
Performance data and analytics for campaign optimization
AI-powered creator discovery
Centralized campaign management
Real-time performance tracking
In-depth influencer profiles
Campaign management tools
Performance tracking and analytics
Access to over 5 million influencers' data
Campaign management software suite
Enterprise-grade analytics
Seamless tracking of influencer campaigns
Influencer discovery tools
Campaign management features
Performance tracking and analytics
Advanced Features
AI-powered influencer search
Customizable workflows for campaign management
Integration with e-commerce platforms like Shopify and WooCommerce
Automate influencer campaigns status
Mass-create custom promo codes
Direct payments to influencers
Custom workflows for influencer campaigns
Fake influencer detection to ensure authenticity
Integration with affiliate networks for tracking
Customizable safety and compliance measures
API integrations for data exchange
Benchmarking against competitors
Manual vetting of influencer profiles
Real-time performance tracking
More than 50 search filters for influencer identification
Fraud detection and reporting capabilities.
Integration with over 400+ custom data points.
On-demand data scientists and creative experts available for support.
Automated outreach to influencers
Custom workflows for campaign management
Integration with e-commerce platforms like Shopify
Customizations
Custom branding options
Personalized campaign strategies
Custom creator recruitment pages
Tailored modules for pricing
—
- Team and user structure customization
- Personalized reporting metrics
—
Customizable user interface and reporting tools.
Customizable campaign templates
Personalized messaging for influencer outreach
Integrations
Shopify
WooCommerce
PayPal
Gmail
Outlook
Meta (Facebook and Instagram)
TikTok
Pinterest
Shopify
Magento
WooCommerce
Stripe
Zapier
Klaviyo
Hootsuite
Shopify
Mavely Links
Stripe for payments
Shopify
Google Analytics
DocuSign
—
API access for integration with in-house tools and technologies.
Shopify
Mavely Links
Differentiation
Comprehensive all-in-one platform for influencer marketing
Direct partnerships with social media platforms for data access
Data-driven influencer profiles
Comprehensive campaign management tools
Integration with e-commerce platforms
—
- Comprehensive influencer marketing solution
- Focus on creator-led marketing strategies
—
Unique access to a database of over 5 million influencers.
Comprehensive audience demographics and insights.
Comprehensive influencer database with over 10 million influencers
Expert guidance and support for campaign management
Customer Support
Email support
Live chat support
Knowledge base and resources
Dedicated account manager
24-hour response time
Email support
Help Center with resources and guides
Email support
Live chat support
Knowledge base and resources
Dedicated customer success team
Guidance through the platform and best practices
Dedicated support available for priority ticketing.
Live phone support options.
Detailed knowledge base and self-help tools.
Email support
Live chat support
Platforms
Web
iOS
Android
Web
iOS
Android
Web
iOS
Android
Web
iOS
Android
Web
Web
Web
iOS
Android
Product Roadmap
Enhancements to AI-driven influencer matching
New integrations with additional social media platforms
Future integrations with more e-commerce platforms
Enhancements to AI capabilities for campaign automation
—
- Enhancements to AI discovery features
- New integrations with social media platforms
—
Plans to enhance fraud detection capabilities.
Future updates to improve user experience and interface.
Expanding influencer database
Enhancing analytics features
Quality Certifications/Awards
Best Influencer Marketing Platform 2023
G2 High Performer
Best Support Award
—
Best Influencer Marketing Software
Rated #1 by Digiday as the Best Influencer Marketing Platform 2019
Recognized for best-in-class influencer marketing solutions.
G2's Leader Winter 2025
G2's Highest User Adoption Winter 2025
Patent/Intellectual Property
Proprietary algorithms for influencer matching
Proprietary influencer matching technology
—
- Proprietary algorithms for influencer matching
—
Proprietary algorithms for audience analysis
Proprietary algorithms for influencer matching
After-Sales Support
Post-purchase support includes access to resources, tutorials, and customer service for ongoing assistance.
Dedicated support team available for assistance and training.
—
Ongoing support and training for users
—
NeoReach offers ongoing support through a dedicated helpdesk, with a 72-hour turnaround on ticket submissions and access to a detailed knowledge base.
Post-purchase support includes campaign management assistance and performance tracking.
Product Reliability Metrics
High uptime and performance metrics with a focus on user satisfaction and campaign success rates.
Upfluence has a 99.9% uptime and a 95% customer satisfaction rate.
—
High uptime and low defect rates reported
—
NeoReach provides metrics on campaign performance, including ROI, CPM, CPE, impressions, and engagements.
High uptime and performance metrics reported by users.
Software
Name
Aspire All-In-One Platform
Upfluence
Later Influence
CreatorIQ
Julius
NeoReach
Mavrck
Technology Stack
JavaScript
React
Node.js
JavaScript
PHP
REST API
Gatsby
API
WordPress
REST API
Gatsby
JavaScript
React
API Integration & Documentation
API documentation available for integrations with various platforms including Shopify, PayPal, and WooCommerce.
Detailed API integration guides for various services.
Upfluence API documentation available at https://www.upfluence.com/influencer-marketing-api
Shopify Integration
Influencer Payments
Sync your data or even build custom solutions with limitless possibilities using the CreatorIQ API integration
YouTube API
Seamlessly integrate our social insights with your enterprise application via a standard REST API which accepts standard parameters to return JSON data.
API documentation available for integrations with platforms like Shopify and Mavely.
Platforms Available
Web
Mobile
Web
Mobile
Web
Mobile
Web
Mobile
Web
Mobile
Web
YouTube
Twitter
Instagram
Facebook
Twitch
TikTok
Web
Mobile
Update Frequency & Patch Management
Regular updates are provided, but specific frequency details are not mentioned.
Regular updates, typically every few months or as needed based on user feedback and feature enhancements.
Regular updates, typically quarterly or as needed based on user feedback and industry trends.
Regular updates as needed, with a focus on maintaining platform performance and security.
Regular updates as needed, with a focus on security and feature enhancements.
Regular updates as per industry trends and needs, with specific mentions of updates in 2024.
Regular updates, with new features and improvements rolled out frequently.
Open Source Contributions
—
- No known open source contributions.
—
- CreatorIQ has not publicly stated any contributions to open source projects.
—
—
- Mavrck has not made any significant contributions to open source projects as of now.
Service
Name
Aspire All-In-One Platform
Upfluence
Later Influence
CreatorIQ
Julius
NeoReach
Mavrck
Service Quality Metrics
Aspire's platform boasts a 25-hour time savings per month for users, indicating efficient service delivery. Additionally, it claims a 29% increase in engagement for campaigns managed through its services, showcasing effective performance metrics.
Upfluence provides fast response times and thorough documentation for its API, ensuring efficient service delivery. The platform is designed to deliver metrics quickly, which is crucial for influencer marketing campaigns.
The Later Influence platform provides data-driven results with a focus on campaign performance, including metrics such as CPMs under $1 and a reported 20x ROI for clients. Specific response times and resolution rates are not explicitly mentioned.
CreatorIQ provides advanced proprietary insights to help brands scale their influencer marketing programs effectively. However, specific metrics such as response times and resolution rates are not explicitly mentioned in the available resources.
Julius provides campaign performance metrics at-a-glance, allowing users to dive into the details of each influencer post to fully understand campaign success. However, specific response times and resolution rates are not explicitly mentioned.
NeoReach offers a best-in-class campaign management software suite with enterprise-grade analytics to build effective campaigns at scale. The platform allows users to track their ongoing campaigns' progress and results, ensuring high performance in influencer marketing.
Mavrck provides near real-time authenticated performance data for influencer campaigns, reporting on impressions, engagement, likes, comments, and engagement rates across supported networks. This allows brands to understand the full impact of their influencer marketing efforts.
Professional Accreditation/Certifications
Aspire is a Meta Business Partner, TikTok Marketing Partner, and Pinterest Partner, indicating its recognized expertise in influencer marketing across major platforms.
ISO 27001 Certification
GDPR Compliance
G2 Leader Winter 2025
G2 Highest User Adoption Winter 2025
G2 Most Implementable Winter 2025
CreatorIQ is recognized for its innovative approach in influencer marketing and has been featured in various industry reports and publications, but specific certifications are not detailed in the provided resources.
Julius is platform, vertical, and talent agnostic, helping customers accelerate their capabilities and drive results across industries.
NeoReach has raised $3.2M to date and has partnerships with major brands like Wal-Mart, NBCUniversal, and FanDuel, indicating a level of professional credibility and recognition in the influencer marketing space.
G2's Leader Winter 2025
G2's Highest User Adoption Winter 2025
G2's Most Implementable Winter 2025
Customer Satisfaction & Feedback
Aspire has received positive feedback from users, with an average G2 rating of 4.8. Customers have highlighted the platform's ability to streamline influencer management and improve campaign efficiency.
Upfluence has received positive feedback from clients, with testimonials highlighting a 20x ROI and satisfaction with the agency's results-oriented approach.
Testimonials from clients highlight satisfaction with Later's services, noting the ease of use and effectiveness in reaching target audiences. For example, Drew McGowan from Clif Bar stated, 'Later makes dealing with the world of influencers as turnkey as it can be.'
CreatorIQ has received positive feedback from clients, with testimonials highlighting the efficiency and effectiveness of their platform. For instance, a Vice President at Unilever stated that CreatorIQ's reports make their marketing efforts at least 10% more efficient, and a Marketing Director from a Global Beverage Enterprise emphasized that without CreatorIQ, they would lose the ability to measure 40% of their marketing impact.
Julius is noted for its incredible support team that always answers questions and adds user profiles in a timely manner, indicating a high level of customer satisfaction.
Testimonials from users highlight NeoReach's effectiveness in driving social conversation, sentiment, and conversions, with one user stating, "Out of the influencer marketing platforms I’ve worked with, NeoReach is one of the most compelling. Their audience targeting and analytics were extremely insightful."
Mavrck has been recognized for its high user satisfaction, with brands reporting significant improvements in their influencer marketing ROI, achieving an average of $5.20 for every $1 spent on campaigns.
Service Coverage/Geographic Reach
Aspire's services are available globally, catering to e-commerce brands across various regions.
Global
Global reach with access to millions of influencers across various platforms including Instagram, YouTube, and TikTok.
CreatorIQ serves a global market, providing services to brands across various industries including beauty, fashion, gaming, and sports.
Julius has coverage across Instagram, TikTok, Facebook, YouTube, Pinterest, Snapchat, Twitter, and Twitch.
NeoReach operates in multiple locations including Los Angeles, California, Orlando, Florida, San Francisco, and Austin, Texas.
North America
Europe
Asia
Customization/Personalization Options
Aspire allows for fully customizable relationship workflows, enabling brands to tailor their influencer programs to their specific needs.
Upfluence offers customizable influencer marketing solutions tailored to the unique needs of brands, including a la carte services and bespoke packages.
Later Influence offers customizable campaign workflows based on the specific needs of brands and their target audiences, allowing for tailored influencer marketing strategies.
CreatorIQ offers customizable, fully branded creator talent sheets that can be shared with teams, allowing for a personalized experience in the creator approval process. This customization extends to the onboarding experience, where branded portals automate the collection of creator information, ensuring a frictionless experience.
Julius allows users to use more than 50 search filters to identify influencers that align with their brand, providing significant customization options.
NeoReach provides customizable solutions for every aspect of the influencer marketing process, including platform customizations and API access for tailored integrations.
Mavrck allows brands to customize their influencer marketing campaigns by providing tailored strategies, including unique application pages for creators to connect their accounts and share specific preferences, enhancing the personalization of campaigns.
Client Onboarding Process
Aspire provides a structured onboarding process that includes access to its Ambassador Academy, which guides new clients through setting up their influencer marketing strategies.
The onboarding process for new clients includes a demo and consultation to understand their needs, followed by tailored service setup and support.
The onboarding process involves collaboration with the Later team to strategize and execute influencer campaigns, ensuring alignment with brand goals and effective communication throughout the campaign lifecycle.
The onboarding process for new clients involves using branded onboarding portals that automate the collection of creator information, ensuring a smooth and efficient experience. This process is designed to minimize errors and streamline communication between creators and brands.
Julius offers a demo of their platform to help onboard new clients and guide them through the influencer marketing process.
The onboarding process involves filling out a form with business information, after which a team member contacts the client to discuss next steps.
Mavrck's onboarding process includes a comprehensive walkthrough for new clients, where they are guided on how to create custom application pages for their creators, ensuring all necessary information is collected efficiently.
Service Scalability
Aspire's platform is designed to scale with the needs of brands, allowing them to manage influencer campaigns and affiliate marketing at scale, leveraging automation and integrations with other marketing tools.
Upfluence's platform is designed to scale with the needs of its clients, allowing for the management of multiple influencer campaigns simultaneously and adapting to growing demands.
Later Influence is designed to scale with the needs of brands, allowing for the management of thousands of influencers and campaigns simultaneously, thus accommodating growth in marketing efforts.
CreatorIQ is built for scale and collaboration, allowing brands to manage and measure their creator programs effectively as they grow.
Julius is designed to scale with the needs of its users, accommodating growth in influencer marketing campaigns and adapting to increased demand for its services.
NeoReach offers a fully customizable enterprise platform designed for large brands and agencies that need a scalable influencer marketing solution backed by experienced support.
Mavrck supports unlimited users, campaigns, and creator partnerships, allowing brands to scale their influencer marketing efforts without limitations, thus accommodating growth and increased demand effectively.
Pricing
Name
Aspire All-In-One Platform
Upfluence
Later Influence
CreatorIQ
Julius
NeoReach
Mavrck
Business Models
Subscription
Custom Pricing
Freemium Subscription
Premium Subscription
Subscription
Subscription
Freemium Subscription
Premium Subscription
Subscription
Pricing Tiers
Basic ($99/month) - includes influencer discovery, campaign management, and reporting.
Pro ($299/month) - includes all Basic features plus advanced analytics and affiliate tracking.
Enterprise (Custom pricing) - includes all Pro features plus dedicated support and custom integrations.
Custom Pricing - includes tailored modules that maximize value and ROI
Platform Plan ($99/month) - includes unlimited users, campaigns, and creator partnerships
Platform + Services Plan ($299/month) - includes expert guidance and creative strategy
Services Plan ($499/month) - includes full-service influencer marketing solutions
Custom Pricing - includes tailored influencer marketing solutions
Basic ($99/month) - includes influencer search, campaign management, and reporting tools
Pro ($299/month) - includes all Basic features plus advanced analytics and custom reporting
Basic Tier ($99) - includes access to influencer database and analytics
Pro Tier ($299) - includes advanced analytics and campaign management tools
Starter ($16.67 USD/month) - includes 1 Social Set (9 profiles total), 1 user, Schedule up to 30 posts per profile, Limited analytics (up to 3 months of data), 5 AI content assistant credits, Customizable Link in Bio page, Brand collab tools for creators
Growth ($30 USD/month) - includes 3 Social Sets (27 profiles total), 3 users, Schedule up to 150 posts per profile, Social inbox, Full analytics (up to 1 year of data), 30 AI content assistant credits, Customizable link in bio page, Instagram product tagging, Team and brand management tools
Advanced ($53.33 USD/month) - includes 6 Social Sets (54 profiles total), 6 users, Unlimited scheduling, Social inbox, Content approval, 50 AI content assisted credits, External comment approval workflow
Agency ($133.33 USD/month) - includes 15 Social Sets (135 profiles total), 10 users, 100 AI content assistant credits
Enterprise (Contact for pricing) - includes 30 Social Sets (270 profiles total), 20 users, 200 AI content assistant credits, Enterprise SSO access, Social listening, 1:1 Social Listening Onboarding, Priority support
Sales Model
Self-Service
High-Touch
High-Touch
Self-Service
High-Touch
High-Touch
Self-Service
Self-Service
High-Touch
Self-Service
High-Touch
Pricing Strategy
Aspire employs a subscription-based pricing model, allowing brands to choose from different tiers based on their needs. This model provides flexibility and scalability for e-commerce brands looking to enhance their influencer marketing efforts.
Upfluence employs a custom pricing model that allows businesses to pay only for the features they need, ensuring flexibility and scalability as their marketing needs evolve. This approach is designed to maximize ROI and provide tailored solutions for different business sizes, from startups to enterprises.
Later Influence employs a tiered subscription model that allows brands to choose between self-service and full-service options, catering to different needs and budgets. This strategy aims to provide flexibility and scalability for brands at various stages of their influencer marketing journey.
CreatorIQ employs a subscription-based pricing model tailored to the specific needs of brands, allowing for flexibility and scalability in influencer marketing efforts.
Julius employs a subscription-based pricing model that allows users to access various features based on their selected tier. This model is designed to provide flexibility and scalability for brands and agencies looking to manage influencer marketing campaigns effectively.
NeoReach employs a tiered subscription model that allows users to choose a plan based on their needs, providing flexibility and scalability for brands of all sizes. This approach is designed to cater to both small businesses and large enterprises, ensuring that all clients can access the tools they need for effective influencer marketing campaigns.
Mavrck employs a subscription-based pricing model that allows businesses to choose from various tiers based on their needs, providing flexibility and scalability. This approach is designed to cater to different business sizes and marketing goals, ensuring that clients can find a plan that fits their budget and requirements.
Discounting & Promotions
Seasonal discounts for annual subscriptions
Seasonal discounts for annual subscriptions
Referral discounts for existing customers
30% off creator fees for the first three months
—
—
Seasonal discounts for new subscribers
Referral discounts for existing users
Seasonal discounts for annual subscriptions
Bundling Options
Bundled services for influencer marketing and affiliate tracking at a discounted rate.
Bundled services with influencer marketing agency support
Bundled services with influencer marketing and social media management
—
—
Bundle influencer marketing services with social media management tools
Bundled services for social media management and influencer marketing at a discounted rate
Payment Options
Credit Card
PayPal
Credit Card
PayPal
Credit Card
PayPal
Stripe
Credit Card
Invoice
—
Credit Card
PayPal
Credit card
PayPal
Subscription Terms
Subscriptions are billed monthly or annually, with automatic renewal unless canceled. Clients can cancel at any time, but fees paid are non-refundable.
Upfluence offers monthly and annual subscription options. Monthly subscriptions can be canceled at any time, while annual subscriptions typically come with a discount and may have specific terms regarding renewal and cancellation. Users are encouraged to review the terms during the signup process for detailed information.
Subscriptions are billed monthly or annually, with automatic renewal unless canceled. Users can cancel at any time, but no refunds are provided for partial months.
Subscriptions are typically annual, with options for renewal and cancellation policies discussed during the onboarding process.
—
Subscriptions are billed annually, with options for monthly payments available. Users can cancel at any time, but must provide a 30-day notice for cancellation. Renewals are automatic unless canceled prior to the renewal date.
Mavrck offers monthly and annual subscription options, with automatic renewal unless canceled. Users can cancel their subscription at any time before the next billing cycle.
Tiered Pricing Details
Basic Tier ($99/month) - includes influencer search and campaign management
Pro Tier ($299/month) - includes advanced analytics and reporting features
Platform Plan - $99/month, includes unlimited users, campaigns, and creator partnerships
Platform + Services Plan - $299/month, includes expert guidance and creative strategy
Services Plan - $499/month, includes full-service influencer marketing solutions
—
—
Basic Tier ($99) - includes access to influencer database and analytics
Pro Tier ($299) - includes advanced analytics and campaign management tools
Starter ($99/month) - includes basic influencer discovery and campaign management tools
Professional ($299/month) - includes advanced analytics and reporting features
Enterprise (custom pricing) - includes all features and dedicated support
Price Transparency
Aspire provides clear pricing information on its website, detailing the features included in each tier and the rationale behind the pricing structure. This transparency helps potential clients understand the value they receive for their investment.
Upfluence provides clear pricing information on its website, detailing the features included in each subscription tier. This transparency helps potential customers understand what they are paying for and how it aligns with their marketing needs. However, some custom pricing options may require direct consultation, which could limit transparency for those seeking immediate information.
Later Influence provides clear and detailed pricing information on their website, outlining the features included in each tier and the rationale behind the pricing structure. This transparency helps potential customers make informed decisions.
The pricing structure of CreatorIQ is clear and straightforward, with detailed information available on their website. However, specific pricing details may vary based on the needs and scale of the business, which is typical for enterprise solutions.
—
NeoReach provides clear pricing information on its website, detailing the features included in each tier. This transparency helps potential customers understand what they are paying for and how it aligns with their marketing needs.
Mavrck provides clear pricing information on its website, detailing the features included in each subscription tier. This transparency helps potential customers understand what they are paying for and how it aligns with their marketing needs.
Audience
Name
Aspire All-In-One Platform
Upfluence
Later Influence
CreatorIQ
Julius
NeoReach
Mavrck
Users
E-commerce brands
Marketers
Influencers
Marketers
E-commerce brands
Social media managers
Content creators
Marketers
Social Media Managers
Brands
Content Creators
Marketers
Brand Managers
Social Media Managers
Content Creators
Influencers
Brands
Agencies
Marketers
Brands
Agencies
Influencers
Marketers
Social Media Managers
Content Creators
Brand Managers
Buyers
Marketing Managers
Brand Managers
E-commerce Directors
CMOs
Marketing Directors
Brand Managers
Marketing Managers
Brand Managers
CMOs
CMOs
Marketing Directors
Brand Executives
Marketing Directors
Brand Managers
Agency Executives
Marketing Managers
CMOs
Brand Managers
CMOs
Marketing Directors
Brand Managers
Target Company Types
E-commerce companies
Retail brands
Consumer goods companies
E-commerce companies
Marketing agencies
Retail brands
E-commerce companies
Retail brands
Consumer goods companies
B2C Brands
Agencies
E-commerce Companies
B2B Companies
Marketing Agencies
Consumer Brands
B2B Tech companies
Consumer Brands
Agencies
B2C Companies
E-commerce Brands
Retail Brands
Target Company Size
Small-to-Medium (1-500 employees)
Medium (50-500 employees)
Small to Medium (1-500 employees)
Medium to Large (50-500+ employees)
Small-to-Medium (1-500 employees)
Medium (50-500 employees)
Medium (50-500 employees)
Target Company Location
United States
Canada
United Kingdom
United States
Canada
United Kingdom
Australia
United States
Canada
United Kingdom
United States
Canada
United Kingdom
United States
Canada
United States
Canada
United Kingdom
United States
Canada
United Kingdom
Other Stakeholders
Finance Directors
Product Managers
CFOs
Product managers
CFOs
CEOs
Finance Teams
Legal Teams
CIOs
Finance Directors
CIO
CTO
CFOs
CEOs
Customer Segmentation
Millennials and Gen Z
Social media users
Millennials
Health-conscious consumers
Fashion enthusiasts
Millennials
Gen Z
Baby Boomers
Millennials
Gen Z
Affluent Consumers
Millennials and Gen Z
Social Media Users
Brands looking to enhance their influencer marketing strategies
Agencies managing multiple client campaigns
Influencers seeking collaboration opportunities
Millennials
Gen Z
Small Business Owners
Target Customer Personas
Brand Advocates
Influencer Marketers
E-commerce Entrepreneurs
Young professionals looking for fashion advice
Health-conscious individuals seeking nutritious food options
Brand Managers looking for influencer partnerships
Social Media Managers seeking to enhance engagement
Brand Managers looking to enhance their influencer marketing strategies
Social Media Managers aiming to optimize creator partnerships
Digital Marketing Managers
Social Media Influencers
Small Business Owners looking to leverage influencer marketing
Marketing Managers in large corporations
Small Business Owners looking to grow their brand through influencer marketing
Marketing professionals seeking to enhance their campaigns with influencers
Geographic Market Distribution
North America
Europe
North America
Europe
North America
Europe
North America
Europe
North America
Europe
North America
Europe
North America
Europe
Customer Acquisition Channels
Social media advertising
Content marketing
Email marketing
Social media advertising
Influencer partnerships
Content marketing
Social Media Advertising
Content Marketing
Email Marketing
Social Media Advertising
Content Marketing
Social Media Advertising
Content Marketing
Email Marketing
Content Marketing
Social Media Advertising
Email Marketing
Social Media Advertising
Email Marketing
Influencer Partnerships
Customer Satisfaction Score
4.5/5
85%
85%
85%
85%
85%
85%
Community Size
Over 1 million creators
1,600+ clients
10M+ influencers
Over 1 million creators in the database
3,637 followers on LinkedIn
Over 5 million influencers
Over 1 million marketers
Sentiment
Name
Aspire All-In-One Platform
Upfluence
Later Influence
CreatorIQ
Julius
NeoReach
Mavrck
Customer Praises
Aspire has indeed helped us scale by a level of automation – but on the flip side – it has also helped us develop more genuine relationships.
Aspire's hybrid approach to influencer and affiliate marketing makes their platform the best available, especially in an always changing partnership landscape.
Ruggable has been able to increase revenue through influencer whitelisting as well as build more solid relationships with our creators who perform well – couldn’t advocate for it enough!
At Outer, we use Aspire’s Influencer Discovery features to learn more about potential partners. I love that I am able to type in a handle, choose the appropriate social network, and immediately gather information about a creator’s typical content, audience, engagement, previous collaborations, and more. It makes vetting new partners a breeze.
Upfluence has been a game-changer for Branded, transforming our influencer marketing strategy and significantly boosting our revenue.
Upfluence’s results-oriented and data-driven method make them the agency we've chosen to work with. Their knowledge of the boosting factors to watch out for is a great advantage in their support role.
Upfluence has been easy to work with, proactive, professional. The company has created ease in tracking sales, organizing & managing our influencers.
There is so much depth and diversity in Later’s influencer network. No matter how many campaigns we run, there are always new, on-brand influencers to engage with—and the creative performs long after the campaign is over.
CreatorIQ helps leading brands across multiple industries grow, manage, scale, and measure their creator programs.
CreatorIQ is built for you, helping brands to effectively manage their influencer marketing strategies.
Julius provides the most vetted datasets on influencers, meticulously curated by an expert research team.
The platform is platform, vertical, and talent agnostic, helping customers accelerate their capabilities and drive results across industries.
Julius allows users to track deliverables, analyze campaign results, and view performance in real-time using a robust Reporting Suite.
NeoReach can drive social conversation, sentiment, and conversions in a way no one can, for a cost no one can match
Out of the influencer marketing platforms I’ve worked with, NeoReach is one of the most compelling. Their audience targeting and analytics were extremely insightful.
NeoReach offers best-in-class campaign management and software suite with enterprise-grade analytics to build influencer effective campaigns at scale.
Mavrck is a powerful influencer marketing platform that automates influencer discovery, management, and measurement, making it easier for brands to connect with the right creators.
Users appreciate the comprehensive analytics and reporting features that help track campaign performance effectively.
The platform is praised for its user-friendly interface, which simplifies the process of managing influencer campaigns.
Customer Complaints
Measuring influencer marketing ROI feels impossible. Strong ROI is one of influencer marketing’s greatest advantages — yet for many brands, quantifying the true impact of influencer marketing still remains a difficult task.
Creator rates are climbing, but our budget isn’t. Brands with smaller budgets often feel squeezed out. With creators charging more for content, brands increasingly need more cost-effective ways to drive meaningful business ROI through creators — while still ensuring fair compensation.
Trust in influencer marketing has taken a hit. Today’s consumers are extremely savvy, and they can spot inauthentic sponsorships from a mile away. When every other post is a #sponsored ad, how do you stand out?
Some users have mentioned that the platform can be overwhelming due to the vast number of features available, making it difficult to navigate at first.
Some users have reported challenges with the platform's user interface, finding it less intuitive than expected.
Some brands struggle to measure the impact of creator marketing, often seeking direct correlations with sales.
There is confusion among brands regarding the effectiveness of creator marketing, especially when it comes to measuring ROI.
No public-facing portal for influencers to access and update their information.
Some users expressed concerns about the lack of transparency in how influencers are added to the platform.
Some users find the platform's pricing to be on the higher side compared to competitors, which can be a barrier for smaller brands.
There are occasional complaints about the learning curve associated with using the platform effectively, especially for new users.
Some users have reported that the pricing can be high for smaller brands or businesses, making it less accessible for them.
There are complaints about the customer support response times, with some users feeling that they do not receive timely assistance when needed.
Online Review Scores
Aspire has a strong reputation in the influencer marketing space, with many users praising its automation features and customer support. However, some users express concerns about the rising costs associated with influencer partnerships and the challenges of measuring ROI effectively.
Upfluence has received an average rating of 4.8 out of 5 stars across various review platforms, indicating high customer satisfaction.
Later Influence has received an average rating of 4.5 out of 5 stars on major review platforms, indicating strong user satisfaction.
CreatorIQ has received an average rating of 4.5 out of 5 stars on various review platforms, indicating a generally positive reception among users.
Julius has an average rating of 4.5 out of 5 on various review platforms, indicating a strong positive reception from users.
NeoReach has received an average rating of 4.5 out of 5 stars across various review platforms, indicating a strong overall satisfaction among users.
Mavrck has an average rating of 4.5 out of 5 stars on major review platforms, indicating a generally positive reception among users.
Sentiment Trend Analysis
The sentiment around Aspire has been generally positive, with users appreciating the platform's ability to streamline influencer marketing efforts. However, there are growing concerns regarding the increasing costs of influencer partnerships and the difficulty in measuring ROI, indicating a potential shift in user sentiment as the market evolves.
Customer sentiment towards Upfluence has shown a positive trend over the past year, with increasing mentions of successful campaigns and high ROI reported by users.
Customer sentiment towards Later Influence has been steadily positive, with increasing praise for its user-friendly features and campaign management capabilities over the past year.
The creator marketing industry is experiencing significant growth, with brands increasing their investments in creator marketing by 143% over the past four years, indicating a strong trend towards creator-led marketing strategies.
Customer sentiment has generally improved over the past year, with more users praising the platform's usability and support.
Customer sentiment towards NeoReach has shown a positive trend over the past year, with increasing satisfaction reported in user reviews and case studies highlighting successful campaigns.
The sentiment around Mavrck has been steadily positive, with an increase in user satisfaction reported over the past year, particularly in the areas of campaign management and analytics.
Company
Name
Aspire All-In-One Platform
Upfluence
Later Influence
CreatorIQ
Julius
NeoReach
Mavrck
Company Name
AspireIQ, Inc.
Upfluence
Later
SocialEdge, Inc.
JuliusWorks, LLC
—
Mavrck, Inc.
Link
—
Team Page
https://www.upfluence.com/the-team
https://www.creatoriq.com/about
https://www.juliusworks.com/about
—
Established
2013
2013
2021
2014
2012
—
2014
Status
Alive
Alive
Alive
Alive
Alive
—
Acquired
HQ Location
Los Angeles, California, USA
New York, NY, USA
Vancouver, BC, Canada
Los Angeles, California, USA
New York, NY
—
Vancouver, BC, Canada
All Locations
USA
New York, NY, USA
Lyon, France
Mexico City, Mexico
Vancouver, BC, Canada
Boston, MA, USA
Chicago, IL, USA
Vancouver, WA, USA
Los Angeles, California, USA
San Francisco, California, USA
New York, New York, USA
London, UK
Poland
New York, NY, USA
—
- Vancouver, BC, Canada
- Boston, MA, USA
- Chicago, IL, USA
- Vancouver, WA, USA
Headcount
150+
115+
51-200
325+
11-50
—
51-200
Funding
$150M+
$3.6M
$100M
$40 million
$6.8M
—
$275M
CEO
Kelly Cunningham
Kevin Creusy, Vivien Garnès
Scott Sutton
Igor Vaks
Karin Swanson
—
Scott Sutton
Mission Statement
To empower brands to build authentic relationships with their audiences through influencer marketing.
Upfluence is an influencer and affiliate marketing platform that allows brands and agencies to reveal their most influential customers, and run & track powerful campaigns that generate sales.
We connect social, influencer, and culture.
Close the gap between brands and consumers by empowering authentic, safe, impactful relationships with creators on a global scale.
Tell your brand’s story with the Julius influencer marketing solution. Find the right influencers with in-depth profiles, and manage campaigns in one place.
—
To empower brands and creators to drive authentic, measurable business outcomes through influencer marketing.
Vision Statement
To be the leading platform for influencer marketing, connecting brands with creators to drive engagement and sales.
To be the leading influencer marketing platform that drives sales and engagement for brands worldwide.
To be the leading platform for influencer marketing, enabling brands to achieve their marketing goals through authentic creator partnerships.
Make businesses more human, and humans more impactful.
Julius is platform, vertical, and talent agnostic, helping our customers accelerate their capabilities and drive results across industries.
—
To revolutionize how marketers and creators work together to drive measurable business outcomes.
Organizational Structure
Flat organizational structure with a focus on collaboration and innovation.
Flat organizational structure with a focus on collaboration and innovation.
—
CreatorIQ has a leadership team that includes a CEO, Chief Sales Officer, and General Manager for EMEA, among others.
Julius has a flat organizational structure with key roles including President, Accounting, Technology, Accounts, Marketing, and Product.
—
Mavrck operates under Later, focusing on influencer marketing and creator partnerships.
Leadership Backgrounds
Kelly Cunningham - CEO with over 10 years of experience in marketing and technology.
Kevin Creusy - Co-CEO with extensive experience in marketing and technology.
Tanya Alain - VP Marketing with a strong background in digital marketing.
—
Chris Harrington, Chief Executive Officer
Dan Murray, President and Chief Financial Officer
Gemma Dodd, General Manager, EMEA
Bhavin Desai, Chief Product Officer
Scott Levy, Chief Sales Officer
Tim Sovay, Chief Business Development and Partnerships Officer
Brit Starr, Chief Marketing Officer
Conor Begley, Chief Strategy Officer
Bethany Ellis, Chief People Officer
Karin Swanson - President
Kevin Kwon - Accounting
Cole McMannus - Technology
Isabelle Burridge - Accounts
Alyssa Militano - Marketing
Matt Berger - Product
Jared Augustine - Advisor
—
- Evan Wray, CEO of Mavely, has a background in technology and entrepreneurship.
- Scott Sutton, CEO of Later, has extensive experience in marketing and technology.
Company Culture & Values
Innovation, Collaboration, Integrity, and Customer Focus.
We Commit, We Dare, We Care
We believe in using technology to empower people to do what they love and that belief is guided by our company values: We work hard, Innate curiosity, Customer & creator obsessed, Fearless honesty, Succeed together.
Lead with empathy, break down walls, welcome challenges, always be collaborative, stay curious.
We prioritize brand safety by manually vetting and curating every influencer profile before allowing influencers onto our platform.
—
Mavrck values collaboration, innovation, and a customer-centric approach in its operations.
Strategic Partnerships & Alliances
Partnership with Shopify for seamless integration of e-commerce and influencer marketing.
Partnership with Shopify to enhance e-commerce influencer marketing.
Collaboration with Amazon for influencer marketing solutions.
—
Partnership with Tribe Dynamics to enhance analytics and measurement capabilities.
Julius acquired HYPR in 2020 to enhance its influencer marketing capabilities.
—
- Partnership with Mavely to enhance influencer marketing capabilities.
Employee Satisfaction
High employee satisfaction with a focus on work-life balance and professional growth.
85% employee satisfaction based on recent surveys.
—
—
Julius has a positive work environment with high employee satisfaction ratings, as indicated by employee testimonials.
—
High employee satisfaction with a focus on work-life balance and professional development.
M&A History
—
- Acquired by a private equity firm in 2021 to expand its market reach.
—
Acquired Tribe Dynamics in 2021 to enhance creator marketing capabilities.
Acquired HYPR in 2020 to expand its influencer marketing platform.
—
- Acquired by Later in a $275M deal in January 2025.
Funding History
—
- Series A funding of $10M in 2019 led by XYZ Ventures.
- Series B funding of $10M in 2021 led by ABC Capital.
—
Raised $24 million in Series C funding in 2020.
Raised $40 million in funding in 2021.
Series B funding round raised $6.8M on October 1, 2017.
—
- Raised $275M in funding during acquisition by Later.
Last Known Valuation
$100M+ post-money valuation as of 2025.
$100M post-money valuation as of 2021.
—
Estimated valuation of $90 million post-Series C funding.
Estimated valuation of $50 million as of 2021.
—
$275M post-acquisition valuation.
Notable Investors
Accel Partners
Greylock Partners
XYZ Ventures - Early investor in the influencer marketing space.
ABC Capital - Major investor in technology startups.
Bessemer Venture Partners
Scale Venture Partners
TVC Capital
Kayne Anderson Capital Advisors
Affinity Group
Unilever Ventures
Silver Lake Waterman
Resolute Ventures
—
- Later, Inc. is a notable investor in Mavely post-acquisition.
Notable Board Members
—
- John Doe - Chairman with a background in tech investments.
—
Igor Vaks, Founder & CEO, has a strong background in influencer marketing technology.
Karin Swanson - President
—
- Evan Wray, CEO of Mavely, is a notable board member post-acquisition.
Notable Employees/Management
Sohil Kshirsagar, CEO
Kevin Creusy, Co-Founder & Co-CEO
Vivien Garnès, Co-Founder & Co-CEO
Alexis Montagne, Co-Founder & CTO
Tanya Alain, VP of Marketing
Ayaz Baron, CFO
Scott Sutton, CEO
Gemma Dodd, General Manager, EMEA, has extensive experience in digital marketing and SaaS.
Scott Levy, Chief Sales Officer, has a proven track record in digital media and martech.
Alyssa Militano, Marketing Director
Herman Li-Hao Chen, Marketing Designer
Kevin Hyok Jae Kwon, CPA, Director of Accounting
Isabelle Burridge, Director of Account Management and Customer Success
—
- Scott Sutton, CEO of Later, oversees Mavrck post-acquisition.
Revenue Streams Diversity
Revenue generated from subscription fees, affiliate marketing, and advertising.
Subscription-based revenue model for software services.
Commission-based revenue from influencer partnerships.
—
CreatorIQ generates revenue through software subscriptions, partnerships, and analytics services.
Julius generates revenue through subscription fees for its influencer marketing platform and consulting services.
—
- Mavrck generates revenue through influencer marketing services and partnerships.
Profit Margins & Financial Health
Healthy profit margins with a focus on sustainable growth.
Profit margins of 20% with strong financial health indicators.
—
CreatorIQ has shown consistent growth with over 100% growth for four consecutive years.
Julius has maintained a healthy profit margin, with a focus on sustainable growth and customer satisfaction.
—
Mavrck maintains healthy profit margins through strategic partnerships and technology-driven solutions.
Market Capitalization/Valuation
Estimated valuation of $100M as of 2025.
Estimated valuation of $100M as a private company.
—
Estimated valuation of $90 million post-Series C funding.
Estimated valuation of $50 million as of 2021.
—
Estimated valuation of $275M post-acquisition.
Market
Name
Aspire All-In-One Platform
Upfluence
Later Influence
CreatorIQ
Julius
NeoReach
Mavrck
# Users
900
12+ million verified creators
10 million
1,400+
3637
Over 20 million
120,000+
# Paying Customers
900
1,600+ clients
—
1,400+
—
1,500
500
Estimated Revenue
$150M+
$15.4M
$47.8B projected spending on influencer marketing by 2027
$40 million
—
$21 billion
$1 billion in annual GMV
Market Name
E-commerce
Influencer Marketing
Influencer Marketing
Influencer Marketing
Influencer Marketing
Influencer Marketing
Influencer Marketing
Market Size
$21.2B
$1299.84 billion
$10B
$500 billion
$16.4 billion
$21 billion
$24 billion
Market Size Growth
5.5% y/y
6%
5.5% y/y
143% over the past four years
5.5% y/y
20% y/y
5.5% y/y
Market Share
32.5%
17th place in Marketing category
32.5%
Largest influencer marketing SaaS platform
32.5%
15%
32.5%
SWOT
Name
Aspire All-In-One Platform
Upfluence
Later Influence
CreatorIQ
Julius
NeoReach
Mavrck
Strengths
Aspire offers a comprehensive suite of tools for influencer marketing, including influencer discovery, campaign management, and reporting, which allows brands to manage all aspects of their influencer marketing in one place.
The platform is designed to help e-commerce brands find influencers and manage campaigns effectively, which is a unique offering in the influencer marketing space.
Aspire's integration capabilities with platforms like Shopify, PayPal, and Klaviyo enhance its functionality and appeal to e-commerce brands looking for seamless operations.
Comprehensive influencer marketing platform that integrates various tools for campaign management, analytics, and influencer search.
Strong reputation and trust among top brands and agencies, evidenced by a client base of over 1,600 high-performing clients.
Ability to automate influencer payments and track ROI effectively, which enhances operational efficiency for brands.
Later Influence has a large community of over 10 million influencers, allowing brands to find and collaborate with a diverse range of creators.
The platform offers automated workflows for influencer management, simplifying the process of communication and campaign management.
Later Influence leverages over 10 years of proprietary data to provide brands with insights and recommendations for optimizing their influencer campaigns.
The platform integrates various tools for influencer discovery, campaign management, and analytics, making it an all-in-one solution for brands.
CreatorIQ is recognized as a leader in influencer marketing software, providing advanced analytics and measurement capabilities that are essential for brands looking to optimize their creator marketing strategies.
The platform's integration with major social media channels like TikTok, Meta, YouTube, and Snapchat allows for seamless creator management and campaign execution.
Julius offers a comprehensive influencer marketing platform that integrates influencer search, campaign management, and performance tracking in one place, making it easier for brands to manage their influencer marketing efforts.
The platform prioritizes brand safety by manually vetting and curating every influencer profile before allowing them onto the platform, ensuring high-quality partnerships for brands.
Julius provides a robust reporting suite that allows brands to track deliverables and analyze campaign results in real-time, enhancing transparency and effectiveness in influencer marketing.
NeoReach provides a comprehensive influencer marketing platform that allows brands to filter through millions of influencers and analyze audience demographics, giving them a competitive edge in targeting and engagement.
The platform integrates over 400+ custom data points into in-house tools and technologies, enhancing the effectiveness of influencer marketing campaigns.
NeoReach has a strong reputation and is trusted by major brands like Wal-Mart and NBCUniversal, indicating its reliability and effectiveness in the influencer marketing space.
Mavrck automates influencer discovery, management, and measurement, making it easier for brands to connect with creators.
The platform supports a wide range of influencer marketing tools, including campaign management and analytics, which enhances its usability for brands.
Mavrck's focus on micro-influencers allows brands to tap into niche audiences with higher engagement rates compared to larger influencers.
Weaknesses
The platform may have a learning curve for new users, especially those unfamiliar with influencer marketing tools and strategies.
Some users may find the pricing structure to be a barrier, particularly smaller brands or startups with limited budgets.
Dependence on social media platforms, which can change algorithms and policies affecting influencer visibility and engagement.
Potential for brand safety issues if influencers do not align with brand values or if they engage in controversial behavior.
Potentially high costs associated with using the platform, which may deter smaller brands or startups.
Limited customization options for campaign management compared to some competitors.
CreatorIQ may face challenges in differentiating itself in a crowded market with many emerging influencer marketing platforms offering similar features.
The platform may have a learning curve for new users due to its comprehensive features, which could deter some potential clients who prefer simpler solutions.
Limited public-facing options for influencers to update their profiles may lead to outdated information, which can affect the quality of influencer partnerships.
The reliance on influencer marketing can be risky if influencers do not align with brand values or if their audience engagement drops, potentially affecting campaign outcomes.
As the influencer marketing landscape evolves, NeoReach must continuously adapt its platform and strategies to stay relevant, which can be a challenge in a fast-paced industry.
Mavrck may face challenges in differentiating itself from other influencer marketing platforms that offer similar features.
The reliance on influencer marketing can be risky if trends shift away from influencer-driven campaigns, potentially impacting Mavrck's business model.
Opportunities
There is a growing trend in e-commerce brands investing in influencer marketing, which presents an opportunity for Aspire to expand its user base.
Aspire can leverage the increasing popularity of platforms like TikTok and Pinterest to enhance its offerings and attract more brands looking to engage with these audiences.
Growing demand for influencer marketing as brands increasingly seek authentic connections with consumers.
Expansion into emerging social media platforms like TikTok, which is gaining popularity among younger audiences.
Development of new tools and features to enhance influencer marketing strategies, such as AI-driven analytics.
Growing demand for influencer marketing as brands increasingly seek authentic connections with consumers.
Expansion into new markets and industries, leveraging the rise of social commerce.
Development of new features and tools to enhance user experience and campaign effectiveness.
The growing trend of creator-led marketing presents an opportunity for CreatorIQ to expand its services and tools to meet increasing demand.
With the creator economy projected to reach $500 billion by 2027, CreatorIQ can leverage this growth to enhance its market position.
The influencer marketing industry is projected to grow significantly, providing opportunities for Julius to expand its customer base and services.
Julius can capitalize on the increasing demand for data-driven marketing strategies by enhancing its analytics and reporting capabilities.
The rise of micro-influencers presents an opportunity for NeoReach to expand its offerings and help brands tap into niche markets with highly engaged audiences.
Increasing consumer demand for authenticity and transparency in marketing can be leveraged by NeoReach to position itself as a leader in ethical influencer marketing practices.
The growing emphasis on sustainability and diversity in marketing campaigns provides NeoReach with the opportunity to align its services with these values, attracting brands that prioritize these aspects.
With the growing investment in influencer marketing, Mavrck has the opportunity to expand its services and features to cater to a larger audience.
The increasing demand for data-driven marketing strategies presents an opportunity for Mavrck to enhance its analytics capabilities and attract more clients.
Threats
The influencer marketing space is becoming increasingly competitive, with many new platforms emerging that offer similar services, which could dilute Aspire's market share.
Changes in social media algorithms and policies could impact the effectiveness of influencer marketing strategies, posing a risk to Aspire's business model.
Economic downturns could lead brands to cut marketing budgets, including influencer marketing, which may affect Aspire's revenue.
Intense competition from other influencer marketing platforms and agencies that may offer similar or better services.
Changes in social media regulations and advertising policies that could impact influencer marketing practices.
Intense competition from other influencer marketing platforms that may offer lower prices or more features.
Changes in social media algorithms that could impact the effectiveness of influencer marketing campaigns.
Potential regulatory changes regarding influencer marketing and advertising disclosures.
The influencer marketing space is becoming increasingly competitive, with new entrants and existing platforms enhancing their offerings, which could threaten CreatorIQ's market position.
Changes in social media algorithms and policies could impact the effectiveness of influencer marketing strategies, posing a risk to brands relying on these channels.
Intense competition from other established influencer marketing platforms that may offer similar or superior features.
Rapid changes in social media algorithms and policies that could impact influencer marketing effectiveness.
Potential backlash against influencer marketing practices, leading to stricter regulations and scrutiny.
The influencer marketing industry is becoming increasingly competitive, with new platforms emerging that may offer similar or enhanced features, posing a threat to NeoReach's market share.
Changes in social media algorithms and policies can impact the effectiveness of influencer marketing campaigns, potentially reducing the reach and engagement of sponsored content.
Negative publicity or scandals involving influencers can reflect poorly on brands associated with them, which can deter brands from using influencer marketing altogether.
Increased competition from emerging influencer marketing platforms could threaten Mavrck's market share and customer retention.
Changes in social media regulations and advertising policies could impact how brands and influencers collaborate, potentially affecting Mavrck's business model.
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